Events

Events are actions that a user takes within your application, website, or platform. These actions can be triggered by user interactions (e.g., clicking a button, completing a purchase) or by events from other data sources such as Segment or other integrated platforms.

Usage: Quest captures these events and uses them to update user profiles, counters, and traits, providing a comprehensive view of user behavior. These events can be used to trigger specific actions within Quest campaigns or to feed into analytics for deeper insights.