Metrics

Metrics are derived from one or more counters and are often expressed as formulas. They allow you to create more complex and insightful calculations to evaluate user behavior or performance.

Example: You might create a metric that calculates the average number of site visits per active day, giving you a more nuanced view of user engagement.

Usage: Metrics provide a powerful way to analyze user behavior over time, enabling more precise targeting and decision-making within your campaigns.